Wednesday November 12, 8:31 am Eastern Time
Company Press Release
LA Vision Morphs into Dazzle Multimedia
FREMONT, Calif.--(BUSINESS WIRE)--November 12, 1997--LA Vision, the leading provider of affordable personal
video computing products today announced that the company has changed its name to Dazzle Multimedia. The company's
products, Dazzle and Snazzi, are based on the MPEG-1 standard which allows the highest quality, full motion video to be
captured, edited and placed into popular Windows applications in seconds.
''Our new name better reflects the company's goal to bridge the chasm between the consumer's personal computer and
entertainment media like video camcorders, television, VHS, Video CDs and DVD,'' said David Taylor, President of Dazzle
Multimedia. ''In the few months since we launched Snazzi and Dazzle the response has been absolutely incredible. We've
shipped every unit we've manufactured, we've received rave reviews and the number of major distributors and retailers
carrying our products has more than tripled.''
The company also announced that they are relocating the corporate headquarters effective November 24, 1997 to 45778
Northport Loop West in Fremont, California to accommodate their fast pace of growth.
About Snazzi and Dazzle
Dazzle and Snazzi allow home and business users to add true digital quality, full motion video to their favorite Windows
95-based entertainment and business applications to create full-screen movies and multimedia projects quickly and easily.
Users can record their videos on CDs and play them back on their DVD, CD-ROM or video CD players. The company's
solutions are based on the MPEG (Motion Pictures Expert Group) international standard which has been adopted by industry
leaders such as Microsoft, IBM, DEC, Sony and Hitachi. MPEG-1 has been adopted by the personal computer, consumer
electronics, and broadcast industries because it provides superior quality video across an almost infinite range of applications.
Snazzi and Dazzle capture video at a ''TV quality'' 30 frames per second, so what users see on the screen doesn't reflect the
typical ''herky jerky'' frame rates often seen with other products using proprietary formats. These video files can then be
played back at full screen resolution with exceptional quality.
Dazzle is an easy to install 5.25'' x 3'' external adapter that snaps directly onto a computer's external parallel port in seconds.
Snazzi is a PCI add-in card designed to provide more extensive features for power users including advanced editing and video
''edit to tape'' capabilities. Both products use a friendly five button on-screen software control panel that's easier to use than
the typical TV remote control. Users can preview and see recorded images instantly. Both products allow users to capture
video and snapshots from any video source including a camcorder, VCR, TV, laserdisc or DVD.
Finished video and multimedia projects can be stored on hard drives or on removable media or sent to others via the Internet.
And Snazzi and Dazzle offer the highest video compression rates available -- approximately 200 times -- so recorded videos
won't consume a large amount of disk space and they can quickly and easily travel over the Internet without degrading image
quality or taking a long time to download.
Unlike other solutions, people receiving video don't need special software or equipment to view these images on their
computers. Microsoft has adopted MPEG-1 as its video standard and enabled playback via Windows 95's ActiveMovie.
Anyone using a Windows 95 PC can receive a still or a video clip via CD, diskette, or e-mail and can view the movie by
simply clicking on the file. Macintosh users can receive and play these MPEG files using QuickTime. Products based on other
formats such as MJPEG require that both the sender and the recipient use their non-standard products for playback.
Dazzle has a suggested retail price of $299 and Snazzi's suggested retail price is $399.
About Dazzle Multimedia
Dazzle Multimedia, a privately-held company with headquarters in Fremont, Calif., develops and markets personal video
computing products that let the mainstream user quickly and easily capture, edit, manage and communicate full motion video
and still images. The company's products, Dazzle and Snazzi, are based on the MPEG-1 standard which provides the highest
quality video and allows for seamless integration of stills and videos into popular Windows applications. Dazzle Multimedia
leverages technology from Digital Equipment Corporation (NYSE:DEC - news) and C-Cube (NASDAQ:CUBE - news).
Dazzle Multimedia is located at 45778 Northport Loop West, Fremont, CA 94538. Dazzle Multimedia can be reached at
(888) 436-4348, (510) 623-5880, or via fax at (510) 623-5894 or via the Internet at dazzlemultimedia.com
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Note to Editors:
Dazzle Multimedia, Snazzi and Dazzle are trademarks of Dazzle Multimedia.
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