Brett Conrad Promoted to Vice President of Marketing Services at Ride
Industry Veteran to Oversee Marketing of Boots, Boards and Bindings, Device and 5150
PRESTON, Wash., Nov. 12 /PRNewswire/ -- In support of its recent acquisition of Device and the planned expansion of the 5150 brand, Ride (Nasdaq: RIDE - news) today appointed Brett Conrad, a 14-year veteran of the snowboard industry, vice president of marketing services at Ride. In his new position, Conrad will be responsible for all marketing services, the Device brand, including licensed boot partners, and the 5150 group of products including boards, bindings, and boots.
''We built Device to the number three step-in position, and now, I look forward to taking Ride to the top,'' said Conrad. ''With our state-of-the-art 'thermal' factory and our commitment to superior customer service, Ride is ready to rule.''
Ride Snowboards was recently recognized for its winning product performance by Snowboarding Online (www.solsnowboarding.com) when Ride captured top honors in the first annual Snowboarding Online Demo. Eighty-five boards were tested, including product from Burton, Sims, Airwalk, K2. Ride received top honors in three categories; The Timeless 161 placed first in the Freeride, All-mountain category; the Jeff Brushie 153 placed first in the Park and Pipe category and The Mountain 159 placed third in the Big Mountain, Extreme category.
Conrad founded Device, a snowboard binding company which Ride purchased in June of this year. At Device, Conrad developed a proprietary step-in system which Ride is incorporating into its boots and bindings for the '98-'99 season, as well as licensing to other boot manufacturers.
Conrad is a graduate of the Colorado School of Mines and received his MBA from the University of Colorado.
Ride, with headquarters in Preston, Washington, was established in 1992. Today, Ride, Inc. is a leading designer, manufacturer and marketer of snowboarding equipment and young men's apparel for mountain and street under the brand names Ride, Liquid, 5150, Preston, Device, Cappel, SMP, and Smiley Hats. Ride's snowboard products have become today's industry standard for performance and functional design.
SOURCE: Ride, Inc. |
