LIFEWAY FOODS (LWAY) Message Board

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Non-Tech : LIFEWAY FOODS (LWAY)

LWAY 24.38

-0.6%

Nov 7 9:30 AM EST

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To: Market Tracker who wrote (120)	11/12/1997 1:29:00 PM
From: Robert Graber	Read Replies (1) of 352

Checked one of the smaller Deirbergs today .They went thru 3 cases(12 bottles per case) of non-fat kefir since last saturday.The dairy mgr termed that "not bad- considering people don't know much about the product,although the article in the St.Louis Post Dispatch generated a lot of interest among women customers".Peach and strawberry sell best. I did not check on the other products-sorry. Mgr said promo (10 days ago) was extremely successful and moved a lot of product. I will check the other stores as time permits.Interesting-Wild Oats and other local St.Louis health stores sell only the low fat version.Deirbergs sells only no fat product.

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