Booking Holdings (formerly Priceline) Message Board

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Technology Stocks : Booking Holdings (formerly Priceline)

BKNG 5,078

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Oct 31 9:30 AM EST

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From: rrufff	1/7/2011 4:44:57 PM
	of 2743

PCLN - at the highs. Decided to go short at the close with a bear call spread, 1 week. MOTLEY FOOL : 3 Stocks Near 52-Week Highs Worth Selling By Sean Williams fool.com Now negotiating sell price Begin the hate mail now, because it's looking like it's time to let go of priceline.com (Nasdaq: PCLN). It's nothing against William Shatner; on the contrary, none of the other online booking agencies can match priceline's growth rate or its $1 billion in net cash. My concern stems from the ongoing booking procedure spat between American Airlines (NYSE: AMR) and priceline's competitors, Expedia (Nasdaq: EXPE) and Orbitz. For now, priceline has been mum on whether it's going to side with its peers or American, but this uncertainty has all the potential to spell bad news for the entire industry. Also troublesome are the slowly rising jet fuel prices, which could put a crimp in consumers' travel plans. Given the above, at 13 times book and seven times sales, I'm willing to live my life sans Priceline.

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