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Non-Tech : Alternative energy
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To: Jacob Snyder who wrote (9978)1/31/2011 10:06:20 PM
From: Jacob Snyder1 Recommendation  Read Replies (1) of 16955
 
Power-One (PWER) is the quiet runner-up in the global photovoltaic inverter market. The firm's bread and butter is the small commercial sector with installation sizes in the 10 kilowatt to 50 kilowatt range, although it looks to be moving to larger-scale sizes.

SMA is the elephant in the inverter market with a more than 40 percent market share. But it's a big and fast growing market and there's still room for competitors to maneuver -- as evidenced by Power-One's rapid rise from ninth place to second place in the market in just two years. GTM Research sizes the 2010 global PV inverter market as $5.3 billion and the 2011 market in the $5.6 billion to $6 billion range.

The firm has gone from just 200 megawatts of shipments to more than 1.6 gigawatts and an 11 percent market share in two years. This growth has come from a focus on the European and, more specifically, the Italian market, with an estimated 40 percent to 50 percent market share in Italy.

That leaves the firm overexposed to drastic shifts in the Italian subsidy and feed-in tariff structure, so Power-One seems to be making a strategic move towards the U.S. market with its expectations of rapid growth. The California-based firm is returning to the U.S. and opening up shop in a big way in Arizona. seekingalpha.com
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