Joey, re: Bunny's?
Can't agree on the ads. Have you had the opportunity to see the latest Apple TV ad? One of the best I've ever seen for any company.
JMHO, I think Intel should show capabilities (benefits) of computers people may not be aware of and that require a powerful processor: voice recognition, video phone (show a family on a video conference on Christmas morning), fancy Internet stuff, sophisticated games, digital photography. Give people a reason to say "Gee, I would like to do that". As a stockholder, I would like to see the money spent to sell more PC's now, rather than brand recognition.
Interesting that Kodak 15 years ago used to be in a similiar situation that Intel is in today, if people took pictures they were pretty sure to get their share of revenue. Their philosophy was to promote photography in general, and they felt their competition was any company that could consume discretionary consumer dollars, boats, vacations, TV's, whatever. So they promoted the benefits of photography with TV ads, promoted brand awareness with Point of Purchase materials.
Just my opinion, I'm sure their agency has good reasons for the current ads.
John |
