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Technology Stocks : Mobile Computing - OSs & Manufacturers UNMODERATED

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Dec 4 3:59 PM EST

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From: Lahcim Leinad	2/7/2011 12:53:06 PM
	1 Recommendation of 3170

IPad More Satisfying Than Mac The latest American Customer Satisfaction Index (ACSI) this week gave Apple its highest-ever score (PDF), awarding the company 86 points out of 100 in its 2010 survey of consumer sentiment. Apple’s score is a new record in the personal-computer category, one that’s nine points higher than the company’s closest competitors–Hewlett-Packard (HPQ), Dell (DELL) and Acer, which all tied with a satisfaction rating of 77. Apple has claimed the top spot in the ACSI’s personal-computer rankings for seven straight years; the last time it was beaten was in 2003, when Dell bested it by a single point. Impressive, eh? Now get this: The ACSI didn’t note this in its formal release, but its PC survey included the iPad. And evidently the iPad scored quite high. Higher than the Mac, actually. “People said they find the iPad more satisfying than the Mac,” ACSI’s managing director David VanAmburg told me. “And that helped goose Apple’s ranking.” He added that that makes the iPad the highest-scoring product Apple sells and by extension the highest-scoring product ACSI has ever recorded. Great news for Apple, particularly since folks obviously find the Mac pretty damn satisfying. More: digitaldaily.allthingsd.com’s-customer-satisfaction-rating/

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