Increasingly more risque Super Bowl commercials are being accepted to play during the game. At the same time, ads with a Christian message are flat-out rejected.
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Christian Super Bowl Ads More Offensive Than Lurid Ads
February 7, 2011 by Rachel Alexander
intellectualconservative.com
The Super Bowl is the most-watched television program in America. It draws an average audience of 106.5 million viewers. 50 percent of viewers keep the volume up during its renowned commercials, and 15 percent of viewers tune in for the commercials only. The 42 minutes of commercials during the Super Bowl have become known for pushing the limits of what is considered acceptable to network censors, the FCC, and the public. Many advertisers like Go Daddy and PETA submit ads knowing they will be rejected, content with the publicity obtained from the controversy.
Increasingly more risque ads are being accepted. At the same time, ads with a Christian message are flat-out rejected.
Fox, which broadcasts the Super Bowl, has a policy prohibiting ads that contain religious advocacy. It states, "As a matter of company policy, Fox Broadcasting Company does not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices."
40% of major sports games contain ads for male-erectile enhancement, something clearly inappropriate for children. Why are erectile dysfunction commercials acceptable while religious advocacy is not?
This year, a commercial featuring a quarterback with "John 3:16" written as dark smudges beneath his eyes was rejected. The Christian message in the ad was subtle, just some fans watching football and wondering what "John 3:16" meant when the camera panned in on the athlete. For Fox to find it offensive is a stretch, considering football players frequently huddle in prayer on the field and thank Jesus after they score.Read the rest of the article on Townhall |
