Tablet Shipments May Be 101 Million by 2012, Morgan Stanley Says
By Mariko Yasu - Feb 13, 2011 10:56 PM ET
bloomberg.com
Shipments of tablet computers may jump sixfold in two years to 101 million units in 2012, undermining sales of video-game players and traditional personal computers, Morgan Stanley said.
The shipments may increase to 65 million in 2011 from 16 million last year, the investment bank said in a report today. The global penetration rate of tablet computers is estimated at 3 percent, compared with 75 percent for desktop computers, 63 percent for notebooks and 30 percent for smartphones, according to the report.
The nascent market may benefit Apple Inc. and Samsung Electronics Co. while having a “cannibalization” effect on makers of gaming devices including Sony Corp. and Nintendo Co., Morgan Stanley said. Companies whose earnings are driven by chips used in notebook computers, such as Advanced Micro Devices Inc., may also see a negative impact, the report said.
Tablet computers could reduce gaming hardware shipments by 6 percent in 2011 and 10 percent in 2013, according to the report. Sales of personal computers may be reduced by 5 percent over the next three years. Printer makers such as Ricoh Co. may also see a negative impact, the New York-based bank said.
ARM Holdings Plc and SanDisk Corp. may benefit as tablet computers will likely boost orders for so-called Nand flash memory, according to the report.
To contact the reporter on this story: Mariko Yasu in Tokyo at myasu@bloomberg.net
To contact the editor responsible for this story: Young-Sam Cho at ycho2@bloomberg.net |
