Barb, Barry - Re: "well-informed and erudite posters like Mr. Engle and others here...."
At the Intel analyst meeting, they previewed two new commercials, one featuring Jason Alexander(George on Seinfeld) & his "girl friend". Jason receives a video-phone call from his cousin on his PC, his girl friend "sees" his cousin, and "falls" for his cousin.
The second commercial featured the same girl friend (now an ex-girl friend). I don't recall the skit, but it was humorous - sort of.
As for the dancing Bunny-suit commercials - these introduce the Pentium II to the couch potato set in a very colorful, entertaining, non threatening and non technical format.
They seem to be targetetd at promoting the Pentium II BRAND NAME and not the gee-whiz techno-processor megahurts mips details of the device itself. They associate Color, Music and Multi-Media Activity and ENTERTAINMENT with the Brand Pentium II.
Brand recognition is the obejective along with Brand Identification. Remember, Intel isn't selling computers. They are trying to get the couch potato set to identify a Pentium II when they see the sticker, IF THEY HAPPEN to wander into a store in the quest for purchasing a computer.
If said couch potato sees theee computers with a Cyrix Medai GX, an AMD K6 or a Compaq/Dell/NEC/IBM...Pentium II - which machine will he recognize by virture of the internal processor?
Brand Recognition.
Simple.
Paul |
