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Technology Stocks : Rovi Corporation (ROVI)

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From: JakeStraw	2/15/2011 8:46:45 AM
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Rovi and Delivery Agent Launch Shoppable Electronic Program Guides for Television Programming finance.yahoo.com New Guide Capabilities Expand Revenue Potential for Networks and Advertisers Through Contextual Commerce and One-click Advertiser Solutions February 15, 2011 SANTA CLARA, Calif. and SAN FRANCISCO, Feb. 15, 2011 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI) and Delivery Agent, the leader in multi-channel commerce for sports and entertainment, today jointly announced the first-ever contextual commerce capability within Rovi electronic program guides (EPGs) for television programming. With this capability, consumers will be able to buy products and services directly from their television program guides using their remote controls. Similar commerce capabilities are also planned to be available to consumers who access their electronic program guides through the web. Powered by Delivery Agent's interactive commerce engine, including its TV Wallet(TM), and its proprietary database of products mapped to television content, the new shoppable guides are planned to roll out next quarter with initial campaigns slated for hit NBC shows such as Biggest Loser and The Office and A&E Television Network series such as Pawn Stars, which airs on HISTORY(R).

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