Mobile Computing - OSs & Manufacturers UNMODERATED Message Board

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Technology Stocks : Mobile Computing - OSs & Manufacturers UNMODERATED

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Nov 14 9:30 AM EST

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To: iggyl who wrote (2862)	2/20/2011 10:30:40 PM
From: sylvester80	Read Replies (1) of 3170

Report: Apple’s iAd Business Is ‘Hurting’ February 15th, 2011 compellingmind.com According to The Associated Press, app developers along with marketing industry insiders allegedly declare that subsequent to a strong beginning, Apple’s hatchling iAd advertising for iOS is “hurting” to fill up gaps and renew agreements. Several developers and advertising senior officials talked to TechCrunch discretely. They reportedly pointed out that after the New Year, the fill rate (percentage of ad catalog is in fact filled with an ad) fell from 18 percent to 6 percent. iAds were first tried out in the U.S. in July and they took off with a strong start. While Apple acquired a noteworthy market share, there were a few problems, as a number of advertisers concluded that Apple’s ad creation process is too restrictive. Two of the first 17 advertisers who opted for iAd gave up on the campaign and picked up the alternative networks.

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