Hi Joey, I have to agree with John and barb here too. In a nutshell, the commercials stink. I don't know what focus group Intel was using, but IMHO it was the wrong one. The heart as well as the mind should be addressed much more directly, as barb suggests.
Visualize this....
We see a bunch of ederly folks in wheelchairs, one says, a package has arrived from your son. She reads the letter, Mom, we miss you so much and know how much you miss the grandkids, plug this in and we'll always be there by your side.
Then the next scene, shows them talking and smiling to the kids in a video conference via the net, and you here Intel bbb, "making small miracles happen one processor at a time."
That's the kind of thing they should shoot at. The innovation, plus the wonderful feelings that Intel is leading the way.
They could do the same sort of thing with a college kid at school, keeping in touch with the family. The list is endless...
Michael |