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Technology Stocks : Apple Inc.

AAPL 279.02

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10:20 AM EST

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To: FJB who wrote (109737)	2/26/2011 2:11:19 PM
From: Doren	Read Replies (1) of 213185

> Somebody on the board likes to point out how design is much more important than engineering at Apple. This iPhone 4 antenna debacle is a prime example of that philosophy. Just the opposite. Form FOLLOWS function, or it SHOULD. The fact that it doesn't is a mistake in the design process. And it is a process. I absolutely hate the reverse. Prime example: the on off button on my iMac is on the back and too smooth to feel. Drives me nuts. I blame Jobs on this. He's TOO fussy about how things look and not fussy enough on how things work. Apple has been better than most companies on these issues but they still could do a lot better. It amazes me how many companies go under not because of coding but because of lousy interfaces etc. Macromedia comes immediately to mind.

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