Parametric Sound Introduces HSS-III at Digital Signage Expo
Directed Audio Innovator Originates New Business Prospects Resulting in Specific
Opportunities to Deploy Sound With Digital Signage
HENDERSON, NV, Mar 01, 2011 (MARKETWIRE via COMTEX) -- Parametric Sound
Corporation (PAMT) a leading innovator of directed audio products and solutions,
announced that it originated significant new business opportunities as a direct
result of exhibiting its HSS-III product line at Digital Signage Expo 2011 last
week.
"We were very encouraged by the response from hardware suppliers, content and
application developers, integrators, installers and end users of digital signage
solutions," said Elwood G. Norris, President and CEO. "We are more convinced now
that our timing is opportune and that our product performance and pricing offer a
compelling solution in the rapidly growing digital signage space."
The Company gleaned important data points through participation at DSE 2011,
including:
--The market for digital signage and digital-out-of-home applications is
growing rapidly worldwide driven by major companies that have entered
this space.
--There has been a dramatic shift in digital signage deployments moving
from small pilots to larger-scale deployments as content and
application technologies are being proven.
--While audio is an important part of many digital signage content
delivery strategies, to date issues with sound clutter, employee
displeasure and other limitations have constrained the use of audio to
a small percentage of applications.
--Attendees stated a desire and need for audio in many more deployments
in this growing market.
--A directed audio solution that places sound where needed without
disturbing employees and other patrons is highly desirable.
--Appreciation that HSS-III is a dramatic improvement over prior HSS
generations and offers an economical alternative to competitive
solutions that have been deployed with limited success.
--Industry professionals confirm that sound makes digital signage
offerings more effective.
"Immediately after the show, we commenced developing collaborations on a number
of specific deployment programs, that along with HSS customers and partners
inherited from our spin-off, provides the start of a strong opportunity
pipeline," added Norris. "While we face the risks of any product introduction, we
look forward to initial sales of our directed audio solutions early this summer."
About Parametric Sound Corporation Parametric Sound Corporation is an innovator
of directed audio solutions employing a tightly focused directional beam of sound
to target a specific listening area to communicate without the ambient noise of
traditional speakers. A substantial body of intellectual property and an
established customer base was inherited from a spin-off completed in September
2010. Important new technology is now being applied to an improved third
generation HyperSonic(R) sound product line -- HSS(R)-III directed audio. Recent
technology improvements produce a distinctive 3D audio image from just two stereo
HSS-III emitters opening opportunities for 3D sound solutions for computers and
entertainment. For more information about the Company and its products, please
visit parametricsound.com.
Cautionary note on forward-looking statements This press release includes
forward-looking information and statements. Except for historical information
contained in this release, statements in this release, including those by Mr.
Norris, may constitute forward-looking statements regarding our assumptions,
projections, expectations, targets, intentions or beliefs about future events
that are based on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company believes that
its expectations are based upon reasonable assumptions, there can be no
assurances that the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the Company's actual
results and may cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company. Some of these
factors include the acceptance of new Parametric Sound products and technologies,
the impact of competitive products and pricing, the timely development and
release of products by the Company, general business and economic conditions, and
other factors detailed in the Company's Annual Report on Form 10-K and other
periodic reports filed with the SEC. Parametric Sound Corporation specifically
disclaims any obligation to update or revise any forward-looking statement
whether as a result of new information, future developments or otherwise.
FOR FURTHER INFORMATION CONTACT:
Jim Barnes
CFO
888-HSS-2150 Ext 3
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