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Non-Tech : KKRO Koo Koo Roo
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To: Fred Ayres who wrote (240)11/13/1997 7:08:00 PM
From: larry ascherman   of 479
 
I usually stick my money in mutuals, but as I've become addicted to the skin less chicken at KKRO I've bought at 5 and 4. I usually go to the Studio City or the Encino stores about twice a week. And between 530 to 730 they're packed---always! I sit in amazment at the volume of business at those 2 stores. There is a constant line waiting to order; at the Studio City store the traffic of buying customers is no great that I feel like I'm at a large busy train depot.

Now the bad news. Their coffee business is a complete joke. Nobody visits it to get coffee at the coffee stand they set up inside the KKRO at Studio City. Coffee and chicken don't go together. And you have this lonely ridiculous employee standing behind the counter trying to look busy while a mob gathers about the KKRO counter. KKRO also has the temerity or rather foolishness to have this coffee stand open in the morning as a stand alone business. It sits alone in this big cavernous area with a thousand overhead lights with 1 or 2 customers sipping coffee and reading the LA Times. It's a pathetic sight especially if you have money invested in the stock. How does KKRO justify keeping it in existence.

The Hamburger Hamlet's in Sherman Oaks and Brentwood appear to be doing an impressively high volume of businessl. The odd thing is that at the Sherman Oaks restaurant while you can get KKRO turkey and rotesserie chicken at Hamburger Hamlet you can't get their skin less chicken. When I asked the manager about he mentioned something about not having enough room for the special equipment to make(or perhaps skin) the skin less chicken.

And yet the popularity of KKRO itself is really unprecedented. I have no doubt that KKRO will spread around the country, and in the next 2 or 3 years will become a household name. It's a unique product, extremely, extremely tasty chicken...that really is addicting.
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