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Technology Stocks : Rovi Corporation (ROVI)
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From: JakeStraw3/3/2011 8:36:51 AM
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Rovi to Deliver Digital Entertainment Advertising Program for Toyota
finance.yahoo.com

SANTA CLARA, Calif., March 3, 2011 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI) today announced that it is collaborating with Toyota Motor Sales, U.S.A., Inc. to launch an interactive TV advertising initiative for the Toyota Tundra on the Rovi Advertising Network. Rovi's product offering gives Toyota the ability to bring an innovative advertising experience to consumers and enables viewers to learn more about Toyota's products through rich and dynamic content made available through advanced portals on the Rovi Advertising Network.

The Rovi Advertising Network offers advertising on Rovi guides--the 'home page' of the television where consumers go to find out what's on TV--and on third-party interactive TV platforms, including set-top boxes, TVs and Blu-ray players. Rovi guides provide advertisers with a unique platform for reaching and engaging viewers via consumer destinations, or portals, while they are actively looking for new programming and in 'decision-mode.' Rovi guides represent a highly-trafficked area on TV: 87% of monitored households access the guide weekly; guide users on average visit the guide nine times daily; and users spend 13 minutes in the guide daily.
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