NEWPORT, R.I., Nov. 13 /PRNewswire/ -- echoMEDIA Technology, Inc., a subsidiary of Netmaster Group, Inc. (Nasdaq: NETZ) today announced that Digital Equipment Corporation's (NYSE: DEC) ("DEC") subsidiary, Alta Vista, the leading Internet search engine, is the latest addition to a growing list of advertising clients using its "While You Wait" (WYW) Internet ad solution service.
"We are aggressively seeking to strategically brand and promote our latest product, Alta Vista Search," said Brian Parks, of Alta Vista Internet Software, Inc. "By partnering with echoMEDIA, we can now provide targeted messaging to a captive audience. echoMEDIA's leadership position for targeting and delivering beyond-the-banner (BTB) ads will allow Alta Vista Search to promote our site in the most effective way."
"We're extremely proud that echoMEDIA's advertising technology products and services have met Alta Vista's high standards," stated Thomas Burgess, echoMEDIA's President and CEO. "Search engines are paving the way for new and unique online promotions and advertising campaigns. This exciting interstitial advertising campaign, only available in conjunction with our WYW product, will truly enhance Alta Vista's well respected brand awareness and break new ground for the advertising industry overall."DEC's fast and powerful Alta Vista Search Network is the premier solution for locating information in all corners of the Internet. One of the top destination sites on the Web, Alta Vista has won numerous awards worldwide for its Internet innovation and advanced technology. The Alta Vista Search Network's flagship site is located at altavista.digital.com. echoMEDIA (http://www.echomedia.com) is providing interactive, multimedia advertising services to companies and Web sites. echoMEDIA's fifth and most innovative product to date, Sesame-Ad, opens the World Wide Web to the power and impact of television commercials. Clients include Kodak, United Airlines, Rodale Press, USA Today and other Fortune 500 companies.
SOURCE echoMEDIA Technology, Inc.
/CONTACT: Monique Burgess of echoMEDIA, 401-842-0002, or Wall Street
Equities, Investor Relations, 401-846-1100/
/Web site: echomedia.com
/Web site: altavista.digital.com
(NETZ DEC) |
