C-Cube has thought of high-bandwidth 1394 FireWire interfaces.........................................
c-cube.com
C-Cube and Adaptec Align to Seamlessly Link Diverse Digital Video Formats
MILPITAS, Calif.--April 7, 1997-- C-Cube Microsystems and Adaptec today announced that these two industry leaders are joining forces to provide a FireWire based solution and tools that will allow video professionals and consumers to easily and seamlessly move between multiple digital video formats, including MPEG-2 and DVC. While MPEG-2 provides the core video format for digital broadcast applications and DVD, the DV format is being successfully adopted in the professional editing and consumer camcorder market, creating a need for a seamless interface between these two standards as well as other video formats, in both the professional and home environments.
C-Cube's expertise in digital video compression solutions and silicon integration combined with Adaptec's knowledge of high-bandwidth 1394 FireWire interfaces, forms a powerful collaboration to address the industry's demand for a simple multi-standard video interface. By developing a solution that can seamlessly connect digital video peripherals, the opportunities for cross-platform digital video applications increases dramatically. "As digital video further penetrates the broadcast and consumer markets, its critical that the industry is able to easily interface between the pervasive formats," said Alex Daly, vice president of marketing for C-Cube Microsystems. "Adaptec's knowledge of high-bandwidth interfaces, combined with C-Cube's unique understanding of compression algorithms, will allow us to develop an interface solution that effectively integrates segmented digital video formats."
"Our partnership with C-Cube is consistent with Adaptec's on-going strategy to provide complete FireWire solutions to our customers," said Robin Selden, general manager for Adaptec's Advanced Media Products Group. "Multimedia is inherently a collaborative business and Adaptec's developer base will benefit from the joint work of these two industry leaders."
C-Cube's digital video compression technology has become the de-facto standard for broadcast communications deployments and content authoring worldwide. The company continues to lead the market in developing the critical digital video technology that drives new applications to market. In 1995, C-Cube was awarded an Emmy for enabling the mass deployment of digital broadcast applications with its MPEG-2 digital video encoder.
Adaptec's IEEE 1394 serial bus technology provides a high-bandwidth interface that enables PC users to connect to current and emerging 1394 peripherals, including digital video camcorders, digital VCRs, digital still cameras and DVD players. Adaptec's expertise in creating high-performance I/O systems for personal computers - from SCSI to ATM - places C-Cube at the forefront of developments in new high-speed serial technology.
About Adaptec
Adaptec provides bandwidth management technologies for organizations building the global information infrastructures Its high performance I/O, connectivity and network products are incorporated into the systems and products of major computer and peripheral manufacturers.
Founded in 1981 and headquartered in Milpitas, Calif., Adaptec (NASDAQ:ADPT) employs 3000 people worldwide in design, manufacturing, sales ,services and distribution. Adpatec's home page is adaptec.com.
About C-Cube Microsystems
C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon solutions that address the consumer electronics, communications and convergence markets. C-Cube employs 705 people and is headquartered in Milpitas, California with offices in North America, Europe, and Asia. Its stock is traded on the NASDAQ National Market System under the symbol CUBE. C-Cube can be reached at +1.408.944.6300 or on the World Wide Web at c-cube.com.
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Contact Information
Mary Giani
C-Cube Microsystems
(408) 944-8628
mary.giani@c-cube.com |
