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Non-Tech : Simula (SMU)
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To: Noblesse Oblige who wrote (774)11/14/1997 2:40:00 PM
From: LAWREAL  Read Replies (2) of 1671
 
As of this moment (2:25 pm) the stock action implies that the conference call was mediocre. The company seemed a bit hesitant when responding to some of the questions addressing the "ramp up" problems and if they will still linger.

I am not as familiar with management or details of the company operations as N.O. and others on this thread, but there seems to be a difference between "creating a market" (which they seem to be quite proud of) and "creating/filling a need". I was a bit suprised to hear (although many of you were probably not) that Mercedes and Volvo chose a different route---despite the obvious benefits of the ITS system--
a)in saving lives, b)reducing potential corporate product liability and c) with little extra cost over the other systems.

Is their marketing/sales department good enough to be able to make the auto makers understand that they NEED "ITS"?
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