Intel Corporation (INTC) Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Intel Corporation (INTC)

INTC 36.78

+2.7%

Nov 26 3:59 PM EST

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Road Walker who wrote (40394)	11/15/1997 2:11:00 AM
From: Jeff Fox	Read Replies (1) of 186894

John, re: TV Ad campaign At risk of beating this subj to death I'll add that I do like the bunny suit theme and the original set of spots, just not the "on the road" idea. With TV you can only leave an impression. There is no time or adaquate attention to explain anything rationally. Ads that do try to teach fail miserably. The trick is leave an image that sticks. The Intel bunny suit ad theme works wonderfully for this, especially the tag and tone sig. My gripe is only with the "on the road" theme and that van. The van is the first image of the spots. This is also the fall season where the air waves are saturated with new car introduction ads from the car companies. The van shot does nothing for Intel. The bunny suits look strange in the van. Later in the spot a bunny person thrust the PII cartridge at the camera. Like what is this about? Are consumers suppose to dig this? I doubt if anybody except us geeks know what it is. Otherwise it is just a black box thing. This isn't helping the image. Back on track, the original message was/is:"Intel is putting "fun" in computing". I like it - it short/simple - sounds great - it works. Now why don't they stick with this? Jeff

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next