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Technology Stocks : Gateway (GTW)

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To: Skeeter Bug who wrote (4747)11/15/1997 2:12:00 AM
From: K. Larson  Read Replies (2) of 8002
 
>> if they don't think instructions are important - even for simple tasks then they will fail.<<

Skeeter, what makes you think that Gateway doesn't include instructions for simple tasks such as upgrading the memory? I've ordered three separate systems from Gateway, and have always been impressed with the level they go to to make things easy even for non-technical people. One system I ordered even came with a video which went through system set up step-by-step... almost painfully slow, but you sure couldn't complain about them leaving you in the dark. The last system I bought even had all of the jacks color coded to match the plugs for the various components like video, audio and microphone, so all you had to do was plug red to red, blue to blue etc. I thought that was a nice touch.

The thread started out with somebody complaining that they didn't get instructions with the RAM they bought from Gateway... well since system boards differ from system to system I wouldn't expect there to be any instructions with the RAM upgrade. All Gateway systems come with exhaustive instructions on how to take the case off, find the proper slots, what order to put the RAM in, whether or not you have to set jumpers, etc. etc. One of my Gateway systems even came with an online help section installed that showed a little animated video clip of just how to install a RAM upgrade, and a variety of other user upgrades.

You may have plenty of complaints about Gateway, and it sounds like you're eager to share them, but I'd have to disagree with you as far as customer service and ease of use. I'm not alone, I've seen many surveys in the various PC magazines, they're not hard to find, and Gateway always ranks at the top when it comes to Customer Service, and customer loyalty. You don't sell as many billions of dollars worth of systems as Gateway does by alienating your customer base.
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