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Technology Stocks : Rovi Corporation (ROVI)

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From: JakeStraw	5/5/2011 9:00:45 AM
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Eutelsat KabelKiosk's Cable Platform Gears up for Hybrid TV - New Collaboration With Rovi Signed to Support Video on Demand Services finance.yahoo.com The collaboration covers the deployment of Rovi's Nowtilus entertainment delivery platform to power a comprehensive Video on Demand offer via KabelKiosk interaktiv, the interactive option to be available in the KabelKiosk service. In addition, Rovi will supply technical and editorial services, digitisation of content and comprehensive support to operate the hybrid application. KabelKiosk interaktiv will be available on HbbTV receivers and TV screens. The commercial launch of the service is planned for third quarter 2011 for the networks of KabelKiosk partners. KabelKiosk interaktiv has been developed by Eutelsat Germany to allow a smart connection of TV and Internet for a smooth transition from the linear KabelKiosk TV-offering to non-linear content. Red button applications support on-demand information and video clips to complement the linear TV channels. The distribution of individual content by network operators is an additional feature for recent news and network-specific offerings. Network operators will be able to deploy their own design and marketing to brand the hybrid service. The completely revised layout of KabelKiosk interaktiv offers a range of new features and optimised navigation. An intuitive user navigation facilitates quick selection of content with only a few keys of the remote control. "Based on our comprehensive digital entertainment experience in retail, telco and publishing, we are working with Eutelsat to provide instant access to premium content to as many end users as possible", commented Leander Carell, Managing Director of Sales & Marketing Nowtilus at Rovi. "This will open up new and tangible business opportunities for all KabelKiosk clients," added Patrick Knippel, Managing Director of Business Development for Nowtilus at Rovi.

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