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Technology Stocks : Rovi Corporation (ROVI)

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From: JakeStraw	5/9/2011 3:49:21 PM
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Rovi Collaborates With Sony to Launch Rovi Advertising Service on Sony BRAVIA(R) TVs finance.yahoo.com Brands Will be Able to Extend Their Reach Into Consumer Homes on Connected Digital Living Room Displays "Smart TV advertising takes consumers beyond sitting and viewing advertising on a TV screen to actively choosing to learn more about products and services that the consumer is interested in," said Jeff Siegel, SVP of Advertising at Rovi. "With the addition of Sony BRAVIA TV to our Advertising Network, we are working with Sony to offer advertisers more creative capabilities to connect with the consumer." Rovi Advertising Service, delivered through Rovi Cloud Services, enables consumer electronics manufacturers to incorporate advertising on their devices and monetize their offerings to create recurring revenue streams. By using Rovi Advertising Services, CE manufacturers become a part of Rovi Advertising Network, making it easier for brands to place advertising on their devices.

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