Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.12

-0.2%

Nov 26 3:59 PM EST

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To: Oeconomicus who wrote (786)	11/16/1997 3:06:00 PM
From: Alomex	Read Replies (1) of 164684

In the past I've indicated that the best way to value AMZN is to compare to other direct mail retailers. Both of them have a no-bricks-or-mortar cost structure and share the same resistance from customers to buy stuff without holding it in their hands. Here are the figures for Land's End: Sales : 1.21 Billion Net Income: 58.3 million Profit Margin : 5.0% The Motley Fools are really excited about AMZN but I see no reason why AMZN will do better than Land's End. Using this figures, it would seem that AMZN at $60 is fully valued...

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