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Biotech / Medical : Biotech News

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From: tom pope6/13/2011 3:31:10 PM
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From the Economist, of all places.

YOU have a big decision to make. Whether to put in an offer on a house, say, or change jobs. Which of the following will help you make the right choice: being in a state of sexual excitement or having a full bladder? Most likely, it is not something you have pondered. Psychologists, however, have long studied the ways that external factors such as these influence our decision-making.

A full bladder, apparently, helps us take more rational, long-term decisions. At least that was the finding of a study carried out by Mirjam Tuk, a professor at the University of Twente in the Netherlands. In an experiment, Tuk tested two sets of participants. The first was told to drink five cups of water; the second to take just five sips. After 40 minutes, they were tested on their decision-making abilities. Tuk says that the group who were, by now, crossing their legs, were better able to exercise self-control and hold out for larger rewards.

If true, Tuk’s findings are interesting because they challenge an established psychological theory called “ego depletion”. This states that we only have a finite well of self-control. Each time we deny ourselves something—whether going to the bathroom or choosing a salad for lunch, rather than the sausage sandwich we really wanted—we use up some of our reserves. The theory of ego depletion was developed by Roy Baumeister, a psychologist at Florida State University. In practical terms, he says, this means that if you have an important decision to make, you shouldn’t draw from your well of self-control beforehand. Reserves, he says, can be depleted in all sorts of ways: “Even things like trying to look interested at a boring meeting, trying to pretend your boss’s jokes are funny or not saying something unkind to your spouse when you are angry.”
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