Autonomy Powers Award-Winning Website for Leading Swiss Pharmaceutical Company
Autonomy's WCM Platform Used by Two-Time Winner of The Swiss Pharma Site Monitor
Report, Actelion
CAMBRIDGE, England and SAN FRANCISCO, June 22, 2011 /PRNewswire via COMTEX/ --
Autonomy Corporation plc , a global leader in infrastructure software for the
enterprise, today announced that the website of leading Swiss pharmaceutical
company Actelion, powered by Autonomy's flagship Web Content Management (WCM)
platform, has twice consecutively been named the winner of the Swiss Pharma Site
Monitor performance report. The Swiss Pharma Site Monitor report, which provides
a unique combination of insights on key competences, ranging from web diagnostic
reporting and usability to online strategy and management, cites Actelion's
website, actelion.com, as "a clear example that other companies can
look up to."
Headquartered in Switzerland, Actelion is a biopharmaceutical company focusing on
the discovery, development and commercialization of innovative treatments to
serve high, unmet medical needs. Actelion has subsidiaries in 29 countries,
covering all major pharmaceutical markets worldwide. The company leverages
Autonomy's meaning-based WCM solution to effectively manage and optimize web
content segmentation and delivery in order to meet the customer experience needs
of its diverse target groups.
Powered by the Intelligent Data Operating Layer (IDOL), Autonomy WCM is the
industry's only solution to leverage pattern-based technology to form, in
real-time, a conceptual and contextual understanding of all customer interactions
from multiple channels, and enable the automatic delivery of optimized online
content. Autonomy TeamSite allows Actelion employees to create and deliver the
content on its website from an intuitive, unified interface, while Autonomy
LiveSite enables the creation of dynamic, interactive and targeted sites for any
purpose, such as a special corporate announcement. By enabling Actelion employees
to easily create and dynamically deliver highly-targeted, consistent, and
engaging web content, Autonomy's WCM solution was able to seamlessly support a
comprehensive creative re-design of the Actelion website in early 2011.
The Swiss Pharma Site Monitor utilizes an objective, state-of-the-art
benchmarking system that weighs all criteria relevant for the success of a
website, which it divides into the three main areas of 'quality', 'usability',
and 'business value'. In its latest 2011 report, the Swiss Pharma Site Monitor
evaluated over a hundred websites operated by pharmaceutical companies in
Switzerland, and named actelion.com 'Overall Winner by Total Score',
after having previously awarded the website the same standing in 2010. The report
cites Actelion's website as possessing "consistent strength across multiple
disciplines," allowing it to "clearly leave the competition trailing in its
wake."
"Since the implementation of Autonomy's WCM platform, Actelion's website has been
awarded the highest ranking by the Swiss Pharma Site Monitor twice in a row. It
has also undergone comprehensive creative redesign," commented Actelion.
"Autonomy WCM has had a pivotal role in making this a reality by giving us a
powerful, intelligent and easy-to-use online marketing platform for managing our
strategic initiatives and significantly reducing time to web."
"As the industry's most integrated and comprehensive solution, Autonomy WCM
enjoys a track record of powering over 20,000 websites worldwide, including those
of some of the largest global brands," said James Murray, VP Autonomy Promote
Solutions EMEA. "The fact that one of these websites, Actelion, has twice been
independently recognized for its excellence is a further testament to the
concrete benefits of the Autonomy solution."
As a future extension to its longstanding partnership with Autonomy, Actelion
plans to adopt more of Autonomy's meaning-based platform for enterprise search
and analytics, also powered by IDOL, to penetrate all information silos, derive
maximum value from corporate assets, and boost employee productivity, while
minimizing the risks endemic to information proliferation.
Please visit autonomy.com to find out more.
About Autonomy
Autonomy Corporation plc , a global leader in infrastructure software for the
enterprise, spearheads the Meaning Based Computing movement. IDC recently
recognized Autonomy as having the largest market share and fastest growth in the
worldwide search and discovery market. Autonomy's technology allows computers to
harness the full richness of human information, forming a conceptual and
contextual understanding of any piece of electronic data, including unstructured
information, such as text, email, web pages, voice, or video. Autonomy's software
powers the full spectrum of mission-critical enterprise applications including
pan-enterprise search, customer interaction solutions, information governance,
end-to-end eDiscovery, records management, archiving, business process
management, web content management, web optimization, rich media management and
video and audio analysis.
Autonomy's customer base is comprised of more than 25,000 global companies, law
firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing,
Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx,
Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestle, the New York Stock Exchange,
Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S.
Department of Homeland Security and the U.S. Securities and Exchange Commission.
More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP,
Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit
autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of
Autonomy Corporation plc. All other trademarks are the property of their
respective owners.
Autonomy Editorial Contacts:
Maria ChotrevaDavid Vindel
Autonomy (UK)The Red Consultancy (UK)
+44 207 104 5745+ 44 207 025 6529
maria.chotreva@autonomy.comdavid.vindel@redconsultancy.com
Edward BridgesLouise Kehoe
Financial Dynamics (UK)Ogilvy PR (US)
+44 207 831 3113+1 415 677 2739
edward.bridges@fd.comlouise.kehoe@ogilvypr.com |
