Xerox and Medco Launch Communication Delivery Platform to Get Patients Information They Want, Where and When They Want It
finance.yahoo.com
Using Xerox’s Communication and Marketing Services, Medco, one of the nation’s largest pharmacy benefit managers, will provide the more than 65 million members they serve with the ability to personalize their prescription drug management information and communication delivery channels. This multi-channel communications approach can turn routine tasks, such as prescription shipment tracking, into a one-on-one conversation. For instance, a member can choose to get prescription shipment and tracking information via text message, sign up for email alerts when bills are ready to be viewed, and link to pay it through the Medco website.
“Adding Xerox’s customer communication solutions to help improve the way we deliver information to our members expands our seven-year business relationship beyond back-end cost efficiencies and simplifying how and where we print and process documents,” said Kenneth O. Klepper, president and chief operating officer, Medco. “That experience gives Xerox the insight necessary to help us manage how we will deliver our communications so we can stay focused on helping our members make informed decisions about their personal healthcare.” |
