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Technology Stocks : Texas Instruments - Good buy now or should we wait?
TXN 168.27+1.8%Nov 28 12:59 PM EST

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To: otter who wrote (2137)11/17/1997 6:15:00 PM
From: JMD  Read Replies (4) of 6180
 
Ray, all. Have patience with a non-engineer. I am long TXN, did my research, bought the DSP story, still do. Knew about DRAM exposure, knew that it was considered a weakness, commodity item, over-supplied, pricing pressure, etc. etc. Here's my question. Suppose TXN was a highly regarded manufacturer of corn flakes. Made the best damn corn flakes in the world and the future for corn flakes was terrific. But also suppose, that TXN had a division that made cigarettes, only 20 to 25 % of gross revenues and zero contributor to bottom line. To make matters worse, everybody and their brother was on their case for making a poisonous, polluting product wholly at variance with their clean-cut all American corn flake image. So why wouldn't they just say to hell with the ciggies, get the security analysts off their back, get motherhood and brotherhood on their side once and for all, take the write-off, and forbid the D word to ever be mentioned in Texas forever? I've been out of town for a while and just caught up on a week's worth of posts and the perspective is amazing: if you look at the negative energy on this thread occasioned by DRAM and multiply it by a billion, then that's the anchor on TXN's back as far as I'm concerned. I've doubtless oversimplifed and the technical guys will tell me that they will lose some key manufacturing expertise if the dump DRAM, but if TXN is gonna hang on to this "beauty", I would surely love to know why. Thank you in advance for hand-holding a non-techie. Regards, Mike Doyle
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