OPMG...another SPNG or GFGU? Or the real deal...that is the Q. PhoneGuard Lights Up the Internet and Traditional Media During First Full Week of
PhoneGuard Campaign
BOCA RATON, FL, Jul 25, 2011 (MARKETWIRE via COMTEX) -- PhoneGuard, Inc., a
leading provider of mobile application software and subsidiary of Options Media
Group Holdings, Inc. (otcqb:OPMG) (pinksheets:OPMG), announces its strong
successes during its first full week of marketing its Drive Safe(TM) responsible
texting application in conjunction with two-time Grammy nominated
singer/songwriter Justin Bieber. PhoneGuard's Drive Safe phone application
disables the texting, e-mailing and keyboard functions of the mobile phone while
in a vehicle moving faster than 10 miles per hour. PhoneGuard and Justin Bieber
have joined forces with the Remember Alex Brown Foundation to create a dialogue
with teens and their parents to raise awareness of the dangers of distracted
driving.
Last week's Drive Safe(TM) product launch information and product videos
featuring Justin Bieber reached well more than 100 million digital unique
visitors and millions of additional broadcast viewers within the first four days
alone. The week was highlighted by the appearance of two of the campaign images,
featuring Justin and the family of Alex Brown, receiving multiple airings on the
largest digital sign in the world in New York's Times Square. While final numbers
have not yet been tallied, the overall campaign received thousands of social
media mentions and hundreds of blog pickups including influential blogs such as
The Huffington Post, Perez Hilton, Star Pulse, BuzzFeed, and many others. The
campaign also fared very well with more traditional news and media sources such
as E! News, The BBC, Hollywood Reporter, Billboard, Music News, among others.
Scott Frohman, CEO of Options Media Group, commented, "To say the least we have
been very pleased with the buzz we have begun to create relative to this
campaign. We were especially excited to see two of the campaign images showcased
in Times Square, which receives more than 1.5 million visitors each day and the
many new Facebook Fans and Twitter followers that signed up after visiting our
new sites. While the statistics are impressive, the most impressive statistic of
all was the number of hits we received on our website and the number of downloads
that occurred. While all of this is very exciting everyone should know that this
campaign is just in its very early stages. Over the coming weeks we look forward
to announcing several blockbuster promotions that are planned for later this
summer and for the early part of autumn."
Mr. Frohman continued, "The large amount of publicity and the significant number
of sign ups we have realized thus far play well into our revenue model of
providing a scaled down version of the product for free and then upgrading
customers to the paid version that contains the new product suite which includes
enhanced features that we plan to announce over the coming weeks. We plan to
aggressively turn these sign ups into a strong and growing revenue stream."
Available for BlackBerry and Android smart phones, the Drive Safe(TM) application
enables global positioning satellite (GPS) tracking to calculate the speed of
travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per
hour, the Drive Safe(TM) application locks the phone's keyboard, preventing the
user from emailing, surfing the web or texting while driving. Other Drive
Safe(TM) features include an Auto-Reply button, a pre-set response that is
automatically delivered to the texter or caller and reads I am driving and will
contact you when I reach my destination; a Request Permission button that allows
users to request permission from the administrator to have functionality of the
mobile phone; and an Admin Override button, allowing the administrator to type in
a set password to override PhoneGuard's System Settings so that specific mobile
functions can be utilized. For example, if a child is riding the bus, Drive
Safe(TM) will know he or she is in a moving vehicle and will disable the phone.
The child will then hit Request Permission, which sends a text message to the
administrator. The administrator can then text "yes" back to the disabled phone,
unlocking the phone for 15 minutes. After this time limit, the keyboard will be
disabled again.
PhoneGuard and Justin Bieber developed Drive Safe(TM) as a simpler and free
version of a larger application suite. Their hope is to make Drive Safe(TM)
accessible to as many drivers as possible.
For more information regarding PhoneGuard's Drive Safe(TM) responsible texting
application, as well as Justin Bieber's joint campaign, visit www.
PhoneGuard.com, facebook.com or on Twitter at @Phone_Guard.
About Options Media Holding Group, Inc. PhoneGuard, Inc., a subsidiary of Options
Media Group Holdings, Inc., is a leading provider of mobile applications
software. The Company's flagship product, the Drive Safe(TM) anti-texting while
driving software application suite, is a next-generation software suite with the
most robust set of features and functions available today. The software product,
which is easily downloadable to mobile phones, allows for global positioning
satellite tracking of the mobile device in order to calculate the rate of speed
of travel. Above certain predetermined speeds, the Drive Safe Software will lock
the keyboard and prevent the user from emailing, surfing the web or texting.
While Drive Safe Software is designed to prevent texting while driving, it also
offers parents and employers the ability to monitor the driving habits of mobile
phone users in order to prevent speeding. More information on PhoneGuard is at
phoneguard.com.
Safe Harbor Statement This press release contains forward-looking statements
including our plans to aggressively turn the downloads into a strong and growing
revenue stream and announcing several blockbuster promotions. Forward-looking
statements can be identified by words such as "anticipates," "intends," "plans,"
"seeks," "believes," "estimates," "expects" and similar references to future
periods. Forward-looking statements are based on our current expectations and
assumptions regarding our business, the economy and other future conditions.
Because forward-looking statements relate to the future, they are subject to
inherent uncertainties, risks and changes in circumstances that are difficult to
predict. Our actual results may differ materially from those contemplated by the
forward-looking statements. We caution you therefore against relying on any of
these forward-looking statements. They are neither statements of historical fact
nor guarantees or assurances of future performance. Important factors that could
cause actual results to differ materially from those in the forward-looking
statements include unanticipated changes to the working relationship between
Justin Bieber and PhoneGuard and willingness and ability of downloaders to pay
for the premium PhoneGuard360 product.
Further information on Options Media's risk factors is contained in its filings
with the Securities and Exchange Commission including its Form 10-K for the year
ended December 31, 2010. Any forward-looking statement made by Options Media in
this press release speaks only as of the date on which it is made. Factors or
events that could cause actual results to differ may emerge from time to time,
and it is not possible to predict all of them. The Company undertakes no
obligation to publicly update any forward-looking statement, whether as a result
of new information, future developments or otherwise, except as may be required
by law.
Contact:
Christian Kirsebom
Emerging Growth Research, LLC
Telephone: (925) 247-6666