Augme Technologies Enters Into Agreement to Purchase Assets of Mobile Marketing and Advertising Leader Hipcricket
finance.yahoo.com
Combined Entity to Provide One-Stop Mobile Marketing Solutions for Consumer Brands, Agencies, Pharmaceutical/Health and Media Companies
Since 2004, Hipcricket has empowered brands, agencies and media properties to engage customers, drive loyalty and increase sales through marketing solutions that target mobile devices. Hipcricket's customers have connected with consumers across every mobile channel, including SMS, 2D/QR codes, MMS, mobile websites, advertising networks, social media and branded applications. Hipcricket's proven SaaS platform, strategic and tactical marketing services and experienced account management teams have delivered significant measurable benefits via over 100,000 campaigns in more than two dozen industries for such customers as Macy's, MillerCoors, Nestle, KFC, Simon Properties, The American Cancer Society, NBC and Clear Channel. Hipcricket also created the first comprehensive permission-based mobile ad network that taps into mass market buying power by targeting customers via location and highly-specific demographic information utilizing SMS, display, rich media and video technologies.
Hipcricket executed its 100,000th campaign this spring, with the pace of activity accelerating dramatically since the company was founded in 2004. Hipcricket has enjoyed double-digit percentage growth in the number of campaigns processed each month, with 10 percent monthly growth on average during the first half of 2011. |
