How embarassing........
eToys Announces Multi-Million Dollar Agreement With AmericaOnline
SANTA MONICA, Calif., Nov. 18 /PRNewswire/ -- eToys, the
premiere online toy store offering more than 1,000 children's
toys, today announced a two- year, $3 million marketing
agreement with America Online, Inc. (NYSE: AOL - news).
Under the agreement, eToys (www.etoys.com) will become the
exclusive toy retailer on the main screen of the AOL.com
Shopping Channelwith additional promotion on AOL.com, the
AOL Shopping Channel, the AOL NetFind search engine, and
elsewhere on the AOL service.
biz.yahoo.com
11/18/97 Just in Time for Christmas, FAO Schwarz Signs with US
Interactive to Develop Online Promotions
Prodigy, Lycos, Associated Press and New Century Network
are Charter Members of the New FAO Schwarz Partnership
Program
biz.yahoo.com
The FAOS announcement is interesting. A version of the amazon/
barnes&noble 'associates/partner' programs. It may signal a
trend of the best branded merchants turning the tables on the
online services and search engines. IOW, its perspective is
'you need me more than I need you'. |
