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Technology Stocks : Sigma Designs- Up 50% per Month- Why?
SIGM 0.280-0.2%Aug 17 5:00 PM EST

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To: Bill Harmond who wrote ()11/18/1997 1:11:00 PM
From: Mike Iannamico  Read Replies (1) of 849
 
NewCom Selects Sigma Designs for DVD
Upgrade Kit

Leading Upgrade Kit Manufacturer Selects Sigma
Design's DVD Decoder Board for Introduction This
Holiday Season

LAS VEGAS--(BUSINESS WIRE)--Nov. 18, 1997--Sigma Designs, Inc.
(NASDAQ:SIGM - news), today announced that NewCom, a leading
supplier of upgrade peripherals to the retail channel, has chosen Sigma's
playback card for its DVD-ROM Upgrade Kit.

NewCom's new kit includes all of the hardware and software required to
play DVD-Video, DVD-ROM and all popular CD formats. The
complete and comprehensive kit is being introduced in time for the
Christmas and holiday season.

Developed as a complete DVD solution for multimedia and
entertainment applications, the NewCom upgrade kit offers users a
perfect balance of outstanding data storage capacity, spectacular video
and crystal clear audio. The kit supports all popular CD formats,
including audio CD, CD-ROM, CD-Recordable and Cd-reWritable in
addition to DVD-Video and DVD-ROM disks that, in the future, will
store up to 17 gigabytes of data.

''Our goal was to create an attractive DVD kit that would produce video
and audio of outstanding quality and complement the rest of our product
line,'' commented Asif Khan, Executive Vice President at NewCom.
''We selected Sigma's DVD/MPEG-2 decoder because it meets our
objectives and because of their reputation and experience.''

''We are delighted that after an extensive evaluation NewCom selected
our card for their DVD kit,'' added Prem Talreja, Vice President of
Marketing at Sigma Designs. ''NewCom has an impressive presence in
the retail channel and we believe the DVD kit will complement their
marketing efforts this holiday season.''

Available as an OEM product, Sigma's DVD playback card turns a PC
into a full-featured DVD player that fully exploits all of the spectacular
digital video and digital surround sound capabilities of the DVD format
and upcoming MPEG-2 interactive titles. The card displays flicker-free
video at full-screen resolution, making video-watching on a PC truly a
new and rich experience.

The DVD card includes an easy-to-use program, DVD Station, for DVD
navigation and control. With DVD Station, PC users can take full
advantage of every interactive DVD feature, using simple VCR-like
controls to choose soundtrack and subtitle language, select viewing
aspect ratios, and change viewing angles. The user interface is intuitive
and easy to navigate. Users can also interact with DVD Station menus to
exercise parental control and execute search commands.

Sigma's card works with any standard 133 MHz system without
requiring any specialized hardware, except the DVD-ROM drive and
fully complies with the DVD specifications. This makes it the ideal
choice for PC manufacturers and DVD upgrade kit providers. The
selection by NewCom is the latest in a series of design wins for Sigma's
DVD card.

About NewCom, Inc.

Founded in 1994, NewCom, Inc. has in three short years grown to be an
industry leader in communications multimedia, and other computer
enhancements. The company is located in Westlake Village, Calif., with
facilities for senior management, engineering and support staff, as well as
employees responsible for customer service, manufacturing and
distribution. NewCom's growth led to a successful Initial Public Offering
on Sept. 16, 1997. NewCom is listed on NASDAQ under the ticker
symbol NWCM. NewCom's products are available in leading retail
stores.

About Sigma Designs

Sigma Designs entered the multimedia market in 1993 with products
based on the MPEG (Moving Picture Experts Group) standard for
compressing and decompressing digital audio and video signals. Since
then, Sigma has been a driving force behind advancement of the MPEG
technology used in most multimedia PCs on the market today.

Sigma Designs' products include affordable MPEG/DVD video and audio
decoding hardware used in consumer and commercial PC-based
applications. All Sigma Designs products are sold worldwide through a
direct sales force, distributors, and original equipment manufacturers
(OEMs).

For additional information, call 800/845-8086, 510/770-0100, fax:
510/770-2640, or visit Sigma's web site at sigmadesigns.com
.

Note to Editors: For further information, photographs and interviews,
contact S&S Public Relations.

Except for the historical information contained herein, the matters
discussed in this release are forward looking statements that are subject
to risks and uncertainties, including the timely introduction and market
acceptance of Sigma's MPEG/DVD and other related products, the
impact of competitive products and pricing, and other risk factors
detailed from time to time in the company's SEC reports, including the
report on Form 10-K for the year ended January 31, 1997 and on Form
10-Q for the quarter ended July 31, 1997.
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