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Technology Stocks : Groupon, Inc.

GRPN 18.55

-1.7%

Nov 11 3:59 PM EST

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To: stockman_scott who wrote (89)	8/20/2011 7:19:59 PM
From: Glenn Petersen	of 480

According to a new survey from Cooper Murphy in the U.K., a whopping 82% of businesses surveyed that have run campaigns on Groupon were unsatisfied with the amount of repeat business it brought. Add these figures to a study by Rice University in May of this year, that reported just over 20% of daily deals customers become repeat customers, and you can see why the daily deals market is one that seems to divide opinion on its benefits. I suspect that over time Groupon will attempt to reduce their reliance on "daily deals" by using their platform and customer lists to offer short term coupons for more mundane products.

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