Justin Bieber, PhoneGuard, Inc. and the Remember Alex Brown Foundation Reach
Millions Through Texting and Driving Segment on NBC's The Today Show
BOCA RATON, FL, Aug 23, 2011 (MARKETWIRE via COMTEX) -- Two-time Grammy nominated
singer/songwriter Justin Bieber, PhoneGuard, Inc., a subsidiary of Options Media
Group Holdings, Inc. (otcqb:OPMG) (pinksheets:OPMG), and the Remember Alex Brown
Foundation captured millions of viewers across the nation today as NBC's The
Today Show highlighted the partnership in a texting and driving segment.
Riding along the expressway with the Florida Highway Patrol, The Today Show
Correspondent Kerry Sanders presented the fatal realities of texting while
driving and included the Brown family who lost their daughter Alex Brown, a high
school senior, to texting while driving. The Today Show captured the Brown family
in action, as they shared their story to an auditorium full of strangers, hoping
to create awareness for responsible texting. PhoneGuard, Inc. CEO Scott Frohman
was also featured doing an interactive Drive Safe(TM) application demo with
Sanders, showcasing the functionality of the product.
The four-minute Today Show texting and driving segment reached more than five
million broadcast viewers and included a "PhoneGuard" side bar for the majority
of the segment. Through this broadcast, PhoneGuard, Inc., has now entered the
homes of consumers and elevated national awareness for responsible texting. The
Today Show texting and driving segment is also featured online in The Today Show
parenting section, reaching more than 11 million unique online visitors. The
segment can be viewed at the following link
today.msnbc.msn.com.
Available for BlackBerry and Android smart phones, the Drive Safe(TM) application
enables global positioning satellite (GPS) tracking to calculate the speed of
travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per
hour, the Drive Safe(TM) application locks the phone's keyboard, preventing the
user from emailing, surfing the web or texting while driving. Other Drive
Safe(TM) features include an Auto-Reply button, a pre-set response that is
automatically delivered to the texter or caller and reads I am driving and will
contact you when I reach my destination; a Request Permission button that allows
users to request permission from the administrator to have functionality of the
mobile phone; and an Admin Override button, allowing the administrator to type in
a set password to override PhoneGuard's System Settings so that specific mobile
functions can be utilized. For example, if a child is riding the bus,
DriveSafe(TM) will know he or she is in a moving vehicle and will disable the
phone. The child will then hit Request Permission, which sends a text message to
the administrator. The administrator can then text "yes" back to the disabled
phone, unlocking the phone for 15 minutes. After this time limit, the keyboard
will be disabled again.
PhoneGuard and Justin Bieber developed Drive Safe(TM) as a simpler and free
version of a larger application suite, which will be available shortly through
this initial free application. PhoneGuard Pro product suite will include a host
of safety and convenience-oriented applications that will significantly enhance
the user's smart phone experience including: 1) GeoFencing, which will allow the
phone's administrator to select geographic boundaries and receive a text message
if the phone strays outside of the boundaries, 2) Panic Button, which is a
preselected and programmed emergency call function that is activated by the user
simply hitting one key, 3) Speed Control enables the phone's administrator to
receive text message alerts showing the location and speed of the user's mobile
phone, 4) Locator, which allows easy GPS tracking of a lost or misplaced handset,
and 5) Auto-Reply, which allows users to set up customized responses that will
automatically be sent to those who send text messages to the user while the phone
is in motion. The new PhoneGuard Pro will also contain a set of robust
administrative tools, such as Administrator Override that lets the administrator
allow full use of the mobile phone at all times, and Request Permission, which
allows a family member or employee to request permission from the administrator
to use the mobile phone even while it is in motion. PhoneGuard, Inc. hopes to
make Drive Safe(TM) accessible to as many drivers as possible.
For more information regarding PhoneGuard's Drive Safe(TM) responsible texting
application, as well as Justin Bieber's joint campaign, visit
phoneguard.com, facebook.com or on Twitter at
@Phone_Guard.
About PhoneGuard, Inc. PhoneGuard, Inc., a subsidiary of Options Media Group
Holdings, Inc., is a leading provider of mobile applications software. The
Company's flagship product, the Drive Safe(TM) anti-texting while driving
software application suite, is a next-generation software suite with the most
robust set of features and functions available today. The software product, which
is easily downloadable to mobile phones, allows for global positioning satellite
tracking of the mobile device in order to calculate the rate of speed of travel.
Above certain predetermined speeds, the Drive Safe Software will lock the
keyboard and prevent the user from emailing, surfing the web or texting. While
Drive Safe Software is designed to prevent texting while driving, it also offers
parents and employers the ability to monitor the driving habits of mobile phone
users in order to prevent speeding. More information on PhoneGuard is at
phoneguard.com.
Contact Information:
Christian Kirsebom
Emerging Growth Research, LLC
Telephone: (925) 247-6666 |
