"Diversity" is indeed a code word, but I am not so sure it is a word exclusively associated with the left. It is a hot button word that has different meanings depending on who is reading or using it.
Back in the day, when labels did not matter quite so much, this kind of divisive code word was not necessary. I try not to use it because its semiotics are very tricky.
The left has indeed appropriated it to signify Kumbayah and the right sees it as a word suggestive of affirmative action, multi-culti garbage, etc. In corporate America, it is used as 100% PR to show that the corporation is a good citizen, means well, does not engage in evil, etc. Corporations wrap themselves up in it and use it as a symbol of their heightened consciousness, good deeds, greenery, etc., and it is all a crock because corporations are essentially soulless and profit-driven, diversity in the Kumbayah sense be damned unless, of course, a lawyer is on the other side, raising hell about discrimination.
In sum, a complicated thing, the word diversity. Lots of others, too, words such as 'green,' 'sustainable', etc., all essentially a crock describing nothing except what the user wants to hear. Mental and verbal mush, words used by the lazy and the conformist. |
