With the crisis in euro area, European companies have turned to Brazil and invested $ 23.4 billion in the country from January to July.
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The democratic stability in Brazil generates comparative advantage over other BRIC countries, still made by Russia, China and India, according to Paul Vincent, professor of strategy at Fundação Dom Cabral. "Many are afraid to be overinvested in China, due to the instability of the country, at some point they will stop growing and be divided in other countries due to separatist movements," he said. "Comparatively speaking, corruption is lower here." FDI in Europe in the first seven months of this year, at a discount of resources sent via Luxembourg, a financial center, already exceed the volume of the past year, according to Central Bank data. The institution does not perform the exchange of data by country of origin and destination sector in Brazil, because it could compromise the commercial confidentiality of some companies with large volumes of investments.
According to Central Bank sources heard by the state, Europeans invest in a diversified economy, with no concentration in one or another segment. This year, 13 sectors received more than $ 1 billion in European investment, energy, retail, food, mining, metallurgy, oil and gas, nonmetallic minerals, insurance, metallurgy, pharmaceuticals, computer equipment, education and infrastructure. Companies such as Orange, Louis Vuitton, Casino, Publicis, Citroen, Shell part of the list of new investments this year
"Are you prepared to pay a director of a subsidiary in Brazil higher salary than the president of the company's headquarters?" The question summarizes the high cost of doing business in the country at a time of high inflation and currency valued. "The Spaniards fall of the chair, but still decide to invest," says Nuria Pont, executive director of the Official Spanish Chamber of Commerce.
Source: O Estado de São Paulo |
