PhoneGuard Moving Into Revenue Production Stage With Hybrid Software Sales and
Advertising Revenue Business Model
BOCA RATON, FL, Oct 17, 2011 (MARKETWIRE via COMTEX) -- PhoneGuard, Inc., a
subsidiary of Options Media Group Holdings, Inc. (pinksheets:OPMG) (otcqb:OPMG)
and a provider of mobile applications, today announces the official beginning of
the revenue production stage for its PhoneGuard "Text Responsibly" and "Personal
Security" products. The Company is also providing details of its plans for an
innovative, but industry proven, hybrid direct revenue and advertising revenue
model that includes not only sales of the PhoneGuard products targeted at
teenagers, parents and enterprises, but also a powerful advertising-based model
that is expected to enhance the Company's revenues.
The new PhoneGuard.com website is now operational allowing consumers to simply
and conveniently download and purchase any of the new product offerings. The new
site features the Company's new PhoneGuard branding strategy and the Company's
new tagline "It's Your Life. Drive It."
The website also features a personal message from two-time Grammy nominated
singer/songwriter Justin Bieber who commented, "There are too many lives lost to
such a preventable issue like texting and driving. This is a cause that's really
important to me, and I know affects a lot of my fans. That's why I decided to
work with PhoneGuard, because we share the same vision and goal. It's simple:
text responsibly."
The Company is also unveiling the pricing and feature sets of the three main
product categories targeted at teens, parents and enterprise customers. The
teen-oriented product is priced at a one-time payment of $0.99 and there are two
versions of the product targeted at parents, PhoneGuard Family and PhoneGuard
Family Pro, priced at $4.99 and $19.99 per year, respectively. Additionally, the
Company is now making available a customizable and feature packed comprehensive
product suite targeted at enterprise customers, called PhoneGuard Enterprise.
The new PhoneGuard application targets teens that are looking to stay safe while
always ensuring they stay connected to their friends and family. The application
includes Text Block, Custom Auto-Reply, Admin Override and Panic Button.
PhoneGuard Family enables parents to play an active role in their family's safety
by protecting them on and off the road with features such as Text Block, Custom
Auto-Reply, Admin Override, Panic Button, Speed Control, Admin Control, Request
Permission and Remember Passcode. PhoneGuard Family Pro includes the same
features as PhoneGuard Family, plus Web Portal, Geo-Fencing, Custom Timeout and
Real-Time Tracking/Locator function, which uses GPS to locate a missing phone in
real time.
These new product offerings position PhoneGuard at the intersection of safety and
connectivity by disabling texting, emailing and keyboard functions of a mobile
phone while in a vehicle moving faster than 10 miles per hour, empowering drivers
to take responsibility for personal security and safe driving, while providing a
host of additional safety and connectivity related benefits.
Scott Frohman, CEO of PhoneGuard commented, "Over the past few months, we have
been hard at work developing one of the most robust personal safety and
responsible texting platforms. Our previous corporate roots were in mobile and
cell phone advertising and we plan to capitalize on this previous experience in
order to launch our hybrid strategy that will produce revenue as we gain customer
downloads and as we provide useful advertising services targeted at this new
customer base. By keeping our prices at an attractive level and capitalizing on
our celebrity endorsement, we believe we can drive a tremendous amount of traffic
to our site and generate a significant number of downloads, which are highly
valuable from an advertising perspective. We have already developed a strong back
office platform through our previous investments at Options Media Group and we
plan to use this platform to provide the advertising integration that is
required. This is a proven model that has produced strong results for many
online-oriented software companies and is one where we believe we can also be
highly successful."
"The PhoneGuard team is excited to announce to our investors that we have now
moved into the full revenue production stage. Our new website is operational, our
branding has been fully developed and new sales channels have opened. We will
begin taking orders for the PhoneGuard product as of today," commented Keith St.
Clair, Chairman of PhoneGuard. "We are also very pleased that we have been able
to combine Option Media Group's vast experience in mobile advertising into our
overall revenue generation model. We believe it adds an exciting dynamic to our
overall story, while providing additional areas of top line growth for the
PhoneGuard organization."
For more information regarding PhoneGuard's products, as well as Justin Bieber's
joint campaign, visit phoneguard.com,
facebook.com or on Twitter at @Phone Guard.
About PhoneGuard, Inc. PhoneGuard, Inc., a subsidiary of Options Media Group
Holdings, Inc., is a provider of mobile applications software that allows people
to utilize their cell and smart phones in a responsible manner while at the same
time enhancing personal security and connectivity. The PhoneGuard product suite,
which includes anti-texting while driving software, is a next-generation software
suite with the most robust set of features and functions available today. The
software product, which is easily downloadable to mobile phones, allows for
global positioning satellite tracking of the mobile device in order to calculate
the rate of speed of travel. Above certain predetermined speeds, the software
will lock the keyboard and prevent the user from emailing, surfing the web or
texting, or will remind the driver of the dangers of driving while distracted. In
addition to features that promote responsible handset usage, PhoneGuard products
also offer teens, parents and employers a host of additional safety and
connectivity benefits. More information on PhoneGuard is at
phoneguard.com.
Cautionary Language Regarding Forward Looking Statements This press release
contains forward-looking statements including enhancing our revenues, driving a
tremendous amount of traffic to our site and generating a significant number of
downloads, expected success as a result of prior business experience and
anticipated success of new advertising model. Forward-looking statements can be
identified by words such as "anticipates," "intends," "plans," "seeks,"
"believes," "estimates," "expects" and similar references to future periods.
Forward-looking statements are based on our current expectations and assumptions
regarding our business, the economy and other future conditions. Because
forward-looking statements relate to the future, they are subject to inherent
uncertainties, risks and changes in circumstances that are difficult to predict.
Our actual results may differ materially from those contemplated by the
forward-looking statements. We caution you therefore against relying on any of
these forward-looking statements. They are neither statements of historical fact
nor guarantees or assurances of future performance. Important factors that could
cause actual results to differ materially from those in the forward-looking
statements include unanticipated changes to the working relationship between
Justin Bieber and PhoneGuard, the willingness and/or the ability of persons to
pay for the paid application, our ability to sell advertising and implement it on
smartphones and unanticipated problems with our website.
Further information on Options Media's risk factors is contained in its filings
with the Securities and Exchange Commission including its Form 10-K for the year
ended December 31, 2010. Any forward-looking statement made by Options Media in
this press release speaks only as of the date on which it is made. Factors or
events that could cause actual results to differ may emerge from time to time,
and it is not possible to predict all of them. The Company undertakes no
obligation to publicly update any forward-looking statement, whether as a result
of new information, future developments or otherwise, except as may be required
by law.
Contact Information:
Joseph Noel
Telephone: (925) 922-2560 |
