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Technology Stocks : Apps for Apple iOS and OSX devices
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From: iggyl10/27/2011 10:02:42 AM
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Bloomberg TV app lets anyone with an iPad watch 24-hour live broadcast
Jordan Kahn

October 27, 2011 at 6:46 am


In a move differing from many of their competitors, Bloomberg TV has decided to provide their 24-hour live broadcast in a new Bloomberg TV+ app. The company, which is supported by the world’s largest international news bureau network with 146 bureaus in 72 countries, announced Thursday that the live stream would be made available subscription-free to all iPad owners. This varies from other content providers on the iPad such as CNN who reserve their live stream for specific subscription holders. The app will support streaming in both landscape and portrait view and also include featured videos for the day’s biggest stories, exclusive interviews, and a selection of Bloomberg programming on demand. You will also have access to all content from the last 24 hours and content produced specifically for mobile.

This will definitely be a welcome addition to Bloomberg TV content on the iPad, as up until now pulling up flash-based video content on the Bloomberg site obviously provides you with the typical “video is not encoded for playback on this device” as seen in the image below.



Other added features include the ability to download videos for offline viewing, search the content library, schedule reminders for upcoming shows, and share via the usual social networks. You can even customize Bloomberg’s familiar scrolling ticker. Grab the free Bloomberg TV+ app from the App Store now, full release notes from iTunes below.

Bloomberg Television is a 24-hour global business & financial news network that is watched by the most affluent and influential viewers in the world. It is supported by the world’s largest international news bureau network with 146 bureaus in 72 countries.
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