PhoneGuard and Cellairis Announce Partnership to Promote Responsible Cell Phone
Usage
Joint Distribution Agreement to Raise Funds for Charity
BOCA RATON, FL, Oct 31, 2011 (MARKETWIRE via COMTEX) -- PhoneGuard, Inc., a
subsidiary of Options Media Group Holdings, Inc. (pinksheets:OPMG) (otcqb:OPMG),
a leading provider of mobile applications software, and Cellairis Franchise Inc.,
which markets cellular accessories via its vast network of sales and carrier
distribution channels, announced a partnership today to cross distribute products
in an effort to promote safe driving and empower consumers to take responsibility
for themselves, their families and their businesses. Together, PhoneGuard and
Cellairis will launch a new smart phone product application suite that helps
prevent distracted driving while offering unparalleled levels of safety, security
and connectivity. A portion of sales will be donated to the Remember Alex Brown
Foundation, organized by the family of teenager Alex Brown, who tragically lost
her life because of texting and driving.
The new product suite features Text Block, which uses global positioning
satellite (GPS) tracking to disable keyboard functionality once a vehicle reaches
10 miles per hour, a Panic Button that automatically dials a preselected number
and delivers to the administrator an exact GPS location of the user, as well as a
host of other personal safety and security features.
"The relationship between PhoneGuard and Cellairis is about much more than making
great products available to teens, parents and enterprise customers. It's also
about empowering people to make responsible choices about driving and personal
security and, of course, to support charitable organizations, such as the
Remember Alex Brown Foundation," said Keith St. Clair, Chairman of PhoneGuard.
"The recently introduced PhoneGuard application suite helps consumers combat
distracted driving, providing a host of useful safety features."
Also included in the PhoneGuard product suite are: GeoFencing, which allows the
phone's administrator to select geographic boundaries and receive a text message
if the phone strays outside of the boundaries; Speed Control, which enables the
phone's administrator to receive text message alerts showing the location and
speed of the user's mobile phone; Permission Request that allows users to request
permission from the administrator to have functionality of the mobile phone;
Admin Override, which enables the administrator to type in a set password to
override PhoneGuard's system settings; Custom Timeout function, permitting the
administrator to set timeout periods on the phone and customize Timeout messages;
Custom Auto-Reply, which allows an administrator to set up customized responses
that will automatically be sent to those who send text messages to the user while
the phone is in motion, Real Time Tracking/Locator, which uses GPS to locate a
missing phone in real time and retrieve data and also provides connectivity,
allowing users to connect with each other based on their GPS locations; and
Family View, which provides the ability to view the location of all family and
friends on a map with individual icons.
"Partnering with PhoneGuard is an excellent fit for our corporation and our
franchisees, as the world of applications continues to expand rapidly," commented
Taki Skouras, Chief Executive Officer of Cellairis. "This joint distribution
arrangement allows for increased exposure for our products, as well as for our
franchisees to market a smart phone application that can positively impact the
safety, security and productivity of our customers."
"This is an exciting agreement for PhoneGuard for many reasons," Mr. St. Clair
continued. "Our target market demographics are very similar, and the Cellairis
distribution channel is growing very rapidly. Additionally, Cellairis's
franchisees and sales personnel are very knowledgeable in the latest trends and
are well known for their consultative sales practices, making them a perfect fit
for our new product suite. We welcome Cellairis to the PhoneGuard family."
Under the terms of the agreement, the two companies will offer a specialized
version of the PhoneGuard product suite targeted at teens for $4.99 for one year
of usage and new version for families at $19.99, which will also includes a free
three-month membership to the Justin Bieber fan club. A portion of sales will be
donated to the Remember Alex Brown Foundation. Cellairis will offer this new
product via its website and in many of its conveniently located, cutting-edge
store locations throughout North America. Cellairis's cellular accessory products
will be offered via all of PhoneGuard's distribution channels, including its
website.
"The opportunity to provide consumers with a tool that will safeguard their
children and family and friends from distracted driving is invaluable," said Joe
Ciardullo, CMO of Cellairis. "We want to help protect what is important to
families."
For more information regarding PhoneGuard's application suite, as well as Justin
Bieber's joint campaign, visit phoneguard.com,
facebook.com or on Twitter at @Phone Guard.
About PhoneGuard, Inc. PhoneGuard, Inc., a subsidiary of Options Media Group
Holdings, Inc., is a leading provider of mobile applications software. The
Company's flagship product, personal security and anti-texting while driving
software application suite, is a next-generation software suite with the most
robust set of features and functions available today. The software product, which
is easily downloadable to mobile phones, allows for GPS tracking of the mobile
device in order to calculate the rate of speed of travel. Above certain
predetermined speeds, the software will lock the keyboard and prevent the user
from emailing, surfing the web or texting. While PhoneGuard's software is
designed to prevent texting while driving, it also offers parents and employers
the ability to monitor the driving habits of mobile phone users in order to
prevent speeding. phoneguard.com.
About Cellairis Franchise Inc. Cellairis Franchise Inc., based in Atlanta
Georgia, operates a vast network of sales and carrier distribution channels,
which strongly positions it to provide consultative support regarding consumer
cellular accessory needs. Ranked Number Nine on Franchise Times 2009 "Fast 55,"
Cellairis was most recently featured this past fall in the American Express
Business Plum Card promotional campaign. The company is well-positioned for
continued growth and expansion within the United States and abroad. With plans to
open its 1000th store location by year-end, Cellairis has the knowledge and
market experienced support associates available to deliver consistent high-end
cellular accessory products and technical service solutions. More information on
Cellairis is at cellairis.com.
Contact Information:
Joseph Noel
Telephone: (925) 922-2560 |
