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Technology Stocks : Growth Investing

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From: JakeStraw11/3/2011 8:19:22 AM
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Virginia Lottery Launches Multichannel Mobile Strategy with Hipcricket
finance.yahoo.com

KIRKLAND, Wash.--(BUSINESS WIRE)-- Hipcricket, the one-stop mobile marketing and adverting company owned by Augme Technologies, today announced that the Virginia Lottery has selected its platform as part of a multichannel mobile marketing initiative. The Virginia Lottery is working to provide its players with a number of choices for interacting with the organization, including QR (Quick Response) codes, Multimedia Messaging Service (MMS) and an opt-in mobile alert program to drive consumer engagement.

Hipcricket is a leader in mobile marketing and advertising solutions for the lottery industry, working with a number of such organizations throughout the U.S. They are partnering with Big River, the Lottery’s agency of record, on this initiative.
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