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Technology Stocks : Growth Investing

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From: JakeStraw	11/3/2011 8:21:51 AM
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Perrier Gets Party Started with International Hipcricket Mobile Marketing Promotion finance.yahoo.com Hipcricket, the one-stop mobile marketing and advertising company owned by Augme Technologies, today announced that Perrier, a global manufacturer of Sparkling Natural Mineral Water owned by Nestlé, turned to Hipcricket for the mobile components of its latest Le Club Perrier promotion. Hipcricket created mobile websites in both English and French, integrated QR codes, and employed interactive voice response (IVR) technology. The Le Club Perrier summer campaign focused on a YouTube video that changed and evolved as the number of people who viewed it increased. Knowing that many consumers would view the campaign via mobile, Perrier turned to Hipcricket to deliver a mobile-optimized experience. With Hipcricket, the company built both English and French mobile landing pages that emulate the YouTube experience on mobile devices. Consumers could join the party by scanning mobile QR codes or texting “PARTY” to 492837. Perrier advertised the promotion at numerous retail locations where its beverages are sold.

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