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Strategies & Market Trends : Value Investing

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To: Ridge Stanislas who wrote (45406)	11/13/2011 2:44:41 PM
From: richardred	Read Replies (1) of 78673

FWIW-I've had FARM on my watch list for a long time. I'm glad I never pulled the trigger when I was seriously thinking of buying some. I do think things are improving there. I do think it's a value when compared to other competitors JAVA GMCR. Personally I actually like the price at current levels. I myself have consider entering it. The company has been sinking since Roy E. Farmer, committed suicide in January 2005 at age 52. They bought the Sara Lee’s Direct-Store Delivery Coffee Business and looks like they did a poor job integrating it. If they can successfully bring profit margins back. With the low number of outstanding shares I like the risk/reward potential. I could be wrong again. Message 23698881

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