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Technology Stocks : Growth Investing

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From: JakeStraw	11/27/2011 6:58:45 AM
	of 325

KIT digital and Volkswagen Add a New Dimension to Interactive Advertising finance.yahoo.com In the Volkswagen campaign, viewers press the red button and arrive to a "digital showroom" where they can view the new Volkswagen Beetle prototype. The KIT Video Platform, a cloud-based video asset management system, powers the digital showroom, allowing viewers to interact directly with animated graphics and select features to see what their ideal Beetle model would look like. The technology provides immediate, demonstrable metrics for marketers by also including a feature directly from the application for interested viewers to set up a test drive and interact with their local dealership. In addition, viewers can choose from 170 different videos about Volkswagen and its products, and then switch seamlessly back to the live TV programming from which the red button was pushed.

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