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Technology Stocks : Rovi Corporation (ROVI)

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From: JakeStraw12/7/2011 10:22:03 AM
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Rovi and Decipher Reveal UK Smart TV Ad Study Findings
finance.yahoo.com

Phase One of U.K. Field Trial Results for Connected Platform Usage:

  • 84% of study respondents are connecting their Samsung Smart TV and Blu-ray players and are regularly using the Samsung "Smart Hub" content portal to access IP-delivered content via applications such as BBC iPlayer and LOVEFiLM.
  • 85% of those planning to buy a HDTV or Blu-Ray player are more interested in the device because of the Smart Hub feature.
  • Usage of Smart Hub stimulates TV viewing, as 49% claim it makes them "watch more TV."
  • The primary reasons given for using the Smart Hub are the convenience of doing multiple tasks on a single screen and accessing on-demand content.
  • 58% of study respondents use fewer devices to access the Internet because they can now access applications on their TV.
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