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Technology Stocks : Applix is back in action
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To: Agenda who wrote (1948)11/21/1997 4:19:00 AM
From: Kashish King  Read Replies (1) of 3014
 
The key to success is quality software and volume, volume, volume. They are not going to succeed unless the product is widely adopted and proven to be as or more effective than Microsoft Office. Look at McAffee: billions and billions of dollars from a cheezy piece of warmed-over DOS antivirus software. Applix will have to position Anywhere as a mainstream, low-cost office product. They should probably give it away and make money from add-ons and support. IMO, that strategy has only failed when the product itself was a failure to begin with. That's not the case here.
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