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Technology Stocks : Apple Tankwatch
AAPL 259.35+0.1%Jan 9 3:59 PM EST
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To: rnsmth who wrote (14819)1/8/2012 7:27:36 AM
From: pyslent  Read Replies (1) of 32692
 
Seems a little optimistic to me, particularly the iPhone ASP number. The 4 represents a more compelling $99 option than the 3GS did, and now, it's much more widely available (I believe it the old $99 3GS used to be AT&T only?), and of course, there's now a free option, which probably carries a $400 wholesale price. If I had to guess, I'd say ASP will come down to $600, but of course, the COGS for the whole line will come down as well, keying the cash cow margins intact.
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