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Technology Stocks : Apple Tankwatch
AAPL 261.44-0.3%3:13 PM EST

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From: rnsmth1/8/2012 10:42:02 AM
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Over at WindowsITPro, Paul Thurott outlines some details of Microsoft/Nokia’s (purported) marketing plans for Windows Phone in 2012. Amongst them: a $10 to $15 commission for retail sales people who sell Windows Phone handsets over Android or iOS.

In turn, John Gruber asks: “If this strategy was on the table, why didn’t Microsoft start this a year ago?

Here’s why: because it’s an admission of failure.

and later in the article

By offering up a chunk of change for each sale — especially when it seems that no one else is — Microsoft is essentially saying “Yeah, we know you don’t really want to sell this. We know that we don’t really have any killer features yet. How about some cash?” Find your killer feature, Microsoft. Don’t just buy love.

techcrunch.com
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