Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

0.0%

Nov 6 4:00 PM EST

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To: Marc Newman who wrote (3070)	11/21/1997 2:01:00 PM
From: Bill Wexler	Read Replies (1) of 27307

An interesting proposition.... At Yahoo's current market cap, it is worth about $300 million more than Apple computer. A lot of hype has been generated about Yahoo's "brand name". I would venture to guess than many more people worldwide recognize the Apple brand name over Yahoo's. So here's my idea: 1) Apple shuts down its hardware business entirely, fires 95% of its employees, takes a huge writeoff. 2) Apple gets in to the search engine/advertising business. Figure that Apple has tons of servers lying around, a great network infrastructure, and the remaining employees would be mostly marketing, art, and advertising people. 3) Apple is now a Yahoo competitor. The only difference being that Apple has $1 billion in the bank instead of $100 million - not to mention the greater brand recognition. 4) Apple stock goes to 10x its present value overnight.

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