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Technology Stocks : Rambus (RMBS) - Eagle or Penguin
RMBS 104.71+0.6%Dec 9 3:59 PM EST

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To: Michael Wilson who wrote (2420)11/21/1997 5:52:00 PM
From: Fred Puppet  Read Replies (1) of 93625
 
Michael posted an excellent analysis of RMBS's future. I've seen the same scenario play out with many story stocks. Here's how it goes:

1. A small company is the first to enter a new niche market. Gross margins are high because there are no competitors.
2. Analysts and investors observe that the niche is growing, and apply a high P/E to the stock. Implicit in this calculation is the assumption that as the niche develops into a large market, competition does not arrive and drive down margins.
3. The stock soars. People try to justify the valuation based on expected earnings 3 or 4 years into the future.
4. The niche does grow into a large and lucrative market. Huge competitors with deep pockets enter the market. They decide to gain market share quickly by selling at cost.
5. The original small company now must compete on cost, eroding earnings estimates and share price.

Michael's friend has postulated an interesting twist on step 4: Instead of a major competitor moving in, all the customers gang up and develop their own product. I believe it.
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